Come and discover South Korea, an alluring contrast of ancient landscapes and futuristic innovation where a surprise awaits around every corner. A trip to the “Land of the Morning Calm” promises an unforgettable experience, packed with new discoveries and sensations.

Seoul, an exciting metropolis pulsating with energy

It would be a crime to visit South Korea without spending time in its capital Seoul, a city that never sleeps. In this sprawling megalopolis with a population of 10 million, pack your days admiring state-of-the-art skyscrapers and historic palaces, hitting the shops in the bustling Myeong-dong district, snacking on a bibimbap with a side of kimchi and pottering about time-honoured markets like Namdaemun, the capital’s biggest and oldest. Don’t miss other districts such as Hongdae and Ikseon-dong, feted for their nightlife, hip coffee shops and never-ending line of street food vendors. Not yet had your fill of the big city? Then hotfoot it over to Busan, the biggest coastal town in South Korea, or Daejeon, the country’s high-tech capital.

Visit South Korea and experience the perfect balance of nature and heritage

In between its constellation of major cities, South Korea offers swathes of countryside and cultural heritage gems. Explore the hiking trails that criss-cross Mount Sorak, idle away your days on the beaches around Jeju Island, marvel at the blissfully calm tidal flats at Suncheon Bay, and immerse yourself in Yuseong’s hot springs. Fans of Buddhist temples and royal tombs will want to do a tour of the ancient city of Gyeongju whose history stretches back over a thousand years. South Korea’s folk villages – Yangdong or Hahoe in Andong, both UNESCO listed – beckon you to delve into the country’s traditional past with their hanok houses and paved streets. For a lesson in authenticity, make time to visit at least one of South Korea’s public gardens, pockets of calm often nestled in the city centre. A welcome breath of fresh air!